Selling photos online? Who will buy them?
Obvious, the phrase “an image speaks more than a thousand words” is not Greek to you. You have heard people mentioning it since you were a young champ. To date, the phrase is as fresh as it was upon the invention. With the increase in the number of blogs and websites, the demand for photos has grown on the same capacity. A blog or a website is incomplete without photos. Any writer cannot express their message without incorporating a photo for emphasizes purpose.
As a photographer, one of the many unanswered questions in your mind is how you can sell your photos online. Worry no more. This article will provide you with five tips on selling photos online efficiently and effectively. Here they are:
1. Use social media to promote your photos
One of the places that people use photos is on social media. In particular, females love uploading pictures that are attractive and appealing to the audience. Important to note is that social media is the largest online marketplace for photos. With this knowledge, you need to be active in promoting your photos on the social media.
For instance, you can offer people free samples to use as their profile photos and request them to ask their peers to contact you they need such images. Also, you can set up a photography Facebook page where you can showcase different photos and their prices to potential clients.
2. Edit your photos with high-quality software
A well-edited photo has a higher chance winning a client’s heart. If you want to sell your photos online successfully, you must ensure that you edit them using quality editing software. Also, it is important to be at par with the specification that potential clients such as web developers and bloggers are looking for in an image. This way, your photos will easily sail to the market without many difficulties.
3. Do extensive research about top photo sellers
A saying goes by “birds of the same feather flock together.” Certainly, for you to become a successful photo seller, you have to find out how other top sellers are doing it. Even though it is not recommended to copy other traders’ strategy, having an idea on how they attract and successfully convert prospective into customers is not a sin. The knowledge will help you in the process of coming up with your winning and competitive strategy.
4. Offer free photos to potential buyers
Just like bloggers and online marketers offer freebies to attract high following and traffic, you too should do the same to your potential customers. Offering free photos will help you to market your services and enhance your revenues. However, you should ensure that your freebies earn you equal returns.
Also, request the buyers to use the free photos on their website so that they can attract more clients. As well, you can require them to include a capitation of the image source so that the customers can easily reach you.
5. Optimize your photography website/store through the use of relevant keywords
To reap more benefits from your photography works, you need to make it easy for potential customers to find you on the search engines. One way of achieving this is through the use of keywords. Ensure that each category of your photos contains some keywords with high search statistics. As such, you need to use various keyword tools to identify which exact terms people are looking for on the search engines.
In summary, selling photos online requires powerful editing of your images. Also, you need to effectively promote your photos through the social media and free downloads. As well, the use of relevant keywords on your photography store can make it easy for you to attract customers and generate high revenues.
— Robin Yearsley (@robinyearsley) 19 de junio de 2017