Selling online is an art and science. You need to learn how people think and act. With this know-how, you can develop strategies to convince them that what you are selling is the best product for their needs. Failure to understand how human make decisions can result in small or even zero sales.
The science and art of selling involves influencing people’s thoughts, emotions, and inspiring them to make a decision in a particular direction. But, how can you achieve this goal and become a successful online seller? Is there a magic? Here are the five proven Strategies that all online sellers use to drive sales:
- Use facts to influence buyers’ decision
As a webpreneur, you should always use facts to trigger buyers’ decisions. Naturally, people’s decisions are influenced by the facts available. They like to know the gains and importance of having the products. For this reason, you need to provide a detail product description that elaborates more on the features of the product, the benefits of having it and how it will help them in their day to day lives. By providing facts, you will easily convince the potential buyer to purchase you products or services.
(Additional reading: What to Sell Online To Make Money)
- Attach emotional benefits of the product
Did you know that 90% of people including you buy products mainly due to intangible benefits? Most people purchase products based on how it aligns with the needs and make them feel good. Mostly, logic processes do not apply when making a buying decision.
As such, whenever you are writing a marketing content such as product description you should always ensure that you incorporate an emotional touch to it. You have to show how the customer will benefit emotionally by purchasing that product.
- Use testimonies and real-life stories
Another online selling strategy you need to know is that people think in terms of others. Humans are social beings. Their actions rely on other people’s side of the story. In fact, associating an issue with real life situation is the perfect way to convincing people. For instance, when a person reads a testimony of someone else who has been using the products/services you are offering, there is a higher chance of making a decision relying on that success story.
Hence, to compel people to buy your products, you should incorporate previous customer testimonies and success stories in your marketing materials.}
- Do not sell to people rather help them
A major mistake an online seller can make is to write content that sounds like you are trying to sell your products to the potential buyers. People hate being sold to and rather like to buy a product out of their personal decision. In this regard, when producing copies for you’re to drive your online sales, you should always concentrate on giving a reason to the prospective customers on why they should buy the product through concentrating on its benefits and how it will help them.
- Provide adequate images and descriptive information
Of course, you are familiar with the proverb “seeing is believing.” Most people cannot buy a product without seeing it or even touching it. This information explains to you why fewer people are buying from online stores compared to those visiting physical ones. With this in mind, to be a successful online seller, you need to provide quality images of your products that appear real. Also, you should be descriptive such that the potential buyers can figure out how the product looks like and have an imaginary touch of it.
— The NP Group (@NPGroup) 19 de junio de 2017